It’s come on like a tsunami, this blogging and social media. What’s a business to do about it? What’s your business going to do? You can’t ignore the fundamental changes anymore, but change is difficult. It’s dangerous to modify an established practice, to change how and when you introduce a product, how you deal with irate customers,  but if you don’t, you may place your company on the fast track for Jurassic Park with other fossils who could not adapt to fundamental changes.

Starting the Conversation, the first social media workshop in a new series, is designed to help you understand the big picture of blogging and the related social media. It will introduce you to the power tools being used by businesses of all sizes to get closer with their customers.

Finally, and most important, it will equip you to lead your company and associates into the blogosphere, painlessly, effectively and without great risk.

Join other executives, business managers and consultants for a day-long excursion into the blogosphere. Learn what other companies of all sizes are doing and how and why they are doing it. Learn how social media makes the simple conversation scalable to global proportions efficiently and effectively.

Please join author-consultant Shel Israel and Social Media Club co-founder Chris Heuer and other prominent business bloggers for our premier edition of “Starting Conversations with Customers.”

You will leave equipped and ready to improve your company’s marketing, communications, recruiting, support and customer relationships. You will understand how the intimacy and efficiency of social media really does improve the bottom line.

Complete Details on this event are available at http://www.socialmediaworkshop.com/

*NOTE: An additional discount is available to students, registered not-for-profits, and groups. Contact workshop@socialmediaclub.com.